Hidden on a quiet cobblestone street, The Secret Garden is a flower shop steeped in nostalgia and mystery. The Secret Garden specializes in arrangements that evoke nostalgia and emotion-bouquets inspired by love letters, memory-filled gardens, and secret rendezvous.
The shop has become a beloved escape for those who believe flowers are more than just decorations; they are keepers of love, loss, and longing.
It’s a wonderland of wildflowers and vintage vases.
+ BRAND IDENTITY
+ PASSION PROJECT
+ SPRING | 2025
+ LIFESTYLE + PRODUCT
The Secret Garden
Based on the brand strategy being defined we now draft directions of the brand tone and visual direction.
Moodboard
BRAND WORDS
Ethereal
Magical
Lush
Whimsical