Hidden on a quiet cobblestone street, The Secret Garden is a flower shop steeped in nostalgia and mystery. The Secret Garden specializes in arrangements that evoke nostalgia and emotion-bouquets inspired by love letters, memory-filled gardens, and secret rendezvous.

The shop has become a beloved escape for those who believe flowers are more than just decorations; they are keepers of love, loss, and longing.

It’s a wonderland of wildflowers and vintage vases.

+ BRAND IDENTITY
+ PASSION PROJECT
+ SPRING | 2025
+ LIFESTYLE + PRODUCT

The Secret Garden

Based on the brand strategy being defined we now draft directions of the brand tone and visual direction.

Moodboard

BRAND WORDS

Ethereal

Magical

Lush

Whimsical

A visual identity for a brand called The secret Garden logo
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